WITHOUT INSURANCE
$300–$1,000 in-office / $150–$400 custom trays
national average
WITH INSURANCE
Not covered (cosmetic procedure)
typical out-of-pocket
What Affects the Price?
- In-office vs. custom at-home trays from dentist vs. over-the-counter products
- Single vs. multiple sessions for in-office treatment
- Starting shade of teeth
- Brand name (Zoom, Opalescence Boost, KöR, etc.)
- Geographic location
What Does Insurance Cover?
Teeth whitening is a cosmetic procedure and is not covered by dental insurance. It is also not eligible for FSA/HSA reimbursement in most cases. Some dental practices include whitening as part of a new patient promotion or wellness membership plan.
How to Reduce Your Costs
- Custom at-home trays from your dentist produce results comparable to in-office whitening at 40–60% of the cost
- Whitening toothpaste and OTC strips ($20–$60) work for minor yellowing and maintenance
- New patient specials often include whitening — check local practices
- Whitening kits purchased at the dental office during your cleaning appointment are often discounted
Find a verified dentist near you and call to ask about their fees — prices vary significantly by location.
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